Following scholarships at the University of Lancaster and the University of Liverpool studying Environmental Sciences, Michael joined DeTrafford in 2011.
As Chief Commercial Officer, he oversees all commercial activities of the business, developing and implementing strategies to expand business activity in line with company objectives. Interpreting market trends and conditions, Michael provides strategic advice on new business opportunities to drive revenue and growth. He plays a key role in raising development finance, liaising with key stakeholders and maintains close ties with partners, contractors, suppliers and staff. Heading up the delivery team, Michael is responsible for shaping how homeowners engage with their new homes, ensuring the needs and requirements of purchasers are met.
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